Do
you have a look and feel / logo
or will you be needing one
developed for this project? Assuming
you don’t, do you gravitate
towards any set of colors?
(why?)
Name of the company and what the
company does, elaborate as much
as possible,
How do you want your
clients/users to perceive you?
(anything that comes to mind)
Target Audience: Who
is your ideal customer? Who is
your target audience? (age,
education, and other
demographics? Job status?
Economic status) Describe your
“average” visitor as best you
can.
How
technically savvy is your
average visitor 5 being very
savvy
1
2
3
4
5
Site Goals: What are your goals
for the web site in terms of
your company goals
What is the purpose of your
site? Does it act as a
catalog/brochure and point of
contact or does it sell actual
products?
informational
catalog | No ecommerce
Brochure | No ecommerce
Blog
store | ecommerce
other
No
No’s : Do
you have any definite remarks on
what you DON’T want to have on
your website or project?
(motion, sound, splash page,
colors?)
Who
is your main competition? can
you list some? Sites
What sets you apart from the
competition?
Do
you have content ready for the
site/brochures etc? (text)
Images?
What is your deadline?
1 week
2-3 weeks
1 month
2 months +
What is your budget?
500 dollars or less
500-1000 USD
1000-2500 USD
2500-5000 USD
5000 USD +
Will you be needing other design
work done? (marketing
collateral, corporate ID, etc)
Anything else we should know?
Company philosophy, or anything
important that we might have
missed?
How did you hear about us?
You were recommended
Outside Link
Social Media Site
other
Email where we can reach you
Number where we can reach you
First Name
